Bobby Kerr is an Irish entrepreneur, public speaker, mentor and businessman. Chairman of Insomnia Coffee and with various business interests in the food, hospitality, technology and hardware sectors, Bobby is best known for his role as ‘dragon’ on the Irish TV version of Dragon’s Den.

Speaking to CPA Ireland’s Accountancy Plus, he gives us his top ten tips on making it in business. One of his main tips for business and the secret to success is hard work. “Hard work and commitment comes first. You can still fail if you work really hard but your chances are greatly reduced.”

He lists his major lesson in business as the fact that “You can never get there – there is always something you can improve. It gets harder!”

Here are Bobby Kerr’s top ten tips for business.

• Don’t be afraid of hard work

• Keep an eye on the competition

• Embrace Challenges

• Take calculated risks

• Always reinvest in the business

• Good communication is essential

• Commit to develop people in the organisation

• A clear concise market strategy is vital

• Watch cash flow closely

• Don’t forget about luck

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